Tesla Motors Inc. - Strategic Marketing Analysis and Marketing Essay

Tesla Motors Inc. - Strategic Marketing Analysis and Marketing Strategy - Essay Example In the end, the paper concludes the study. Developing effective marketing strategies is critical to companies. Marketing experts argue that customers are the best source of revenues for most businesses. Therefore, it is necessary to understand the customers and develop strategies aimed at making them happy. A good strategy will enable a company achieve competitive advantage in the market. This paper will discuss various marketing strategies and will assist in developing an efficient marketing strategy to enhance the success of Tesla Motors. Tesla Motors was formed in 2003 by JB Straubel, Martin Eberhard, Ian Wright, Elon Musk, and Mark Tarpenning in San Carlos, California (Karamitsios, 2013). It is an American company that deals with designing electric vehicles. From their financial results, Tesla Motors is a global enterprise and is considered to be very successful (Karamitsios, 2013). Their strategies, especially technological strategies have enabled the company gain a competitive advantage. Apart from technological strategies, the company has embraced the best global branding and market adoption. Despite their success, there is a need for further research in strategic management and marketing. The paper will assist Tesla Motors in creating an effective marketing strategy to enhance its success (Chen, 2008). Tesla Motors is a worldwide enterprise. The firm deals with the design and manufacture of electric powered vehicles. Its management is focused in innovation, and it is the only car designer that manufactures zero-emission sports car. They have the best technological strategies and currently it plans to expand its production of luxury vehicles with the use of the latest technology (Karakaya, 2011). Experts argue that Tesla Motors follows the business model of Apple Computers. They base their argument on the fact that Tesla Motors uses the strategy of selling eco-friendly products. Conversely, Tesla Motors